Our Privacy Policy
Last Updated: Jun 4, 2024
Our Privacy Commitment
At DR-HO'S we know how important it is to protect your personal information. Whether you are shopping with us online or in person we want to make every customer experience safe and secure. In keeping with that goal, we have developed this Privacy Policy to explain our practices for the collection, use, and disclosure of your personal information.
This Policy applies to our retail stores, our Web Sites, mobile apps, call centres and all other channels in which DR-HO'S collects and uses your personal information. All references to "Web Sites" in this Privacy Policy mean www.drhonow.com or other DR-HO'S provided Web sites or mobile apps where this Privacy Policy is posted.
We value your privacy and the information you consent to share in relation to our SMS marketing service. We use this information to send you text notifications (for your order, including abandoned checkout reminders), text marketing offers, and transactional texts, including requests for reviews from us.
Opt-in data and consent for text messaging will not be shared with any third-parties except for messaging partners, for the purpose of enabling and operating our text messaging program.
Our website uses cookies to keep track of items you put into your shopping cart, including when you have abandoned your checkout. This information is used to determine when to send cart reminder messages via SMS.
We collect the personal information you provide to us when you purchase our products or visit our website. The categories of information we may collect include:
- Personal Identifiers, including name, email address, postal address, telephone number, and online Identifiers
- Internet Activity
- Commercial Information, including purchases
- Financial Information, including credit or debit card number
- Location Information, including general location data
- Physical and Audio Data, including audio recordings
- Inferences from Other Data, including inferences created from other personal information collected
Browser Cookies
We use cookies to create a better experience for you on our site. For example, cookies prevent you from having to login repeatedly, and they help us remember items you've added to your cart. We also use third-party cookies, which are cookies placed by third parties for advertising and analytics purposes. You can control these cookies through your browser settings.Information from other sources
We may collect personal information about you from third-party sources, including Other consumers (e.g., referrals) and Retail Partners.
The categories of information we may collect include:
Other consumers (e.g., referrals)
- Personal Identifiers, including Name, Email address, and Telephone number
Retail Partners
- Personal Identifiers, including Name, Email address, Postal address, and Telephone number
- Commercial Information, including Purchases
How long we keep your data
We do not retain data for any longer than is necessary for the purposes described in this Policy.
We generally retain data according to the guidelines below.| Type of Data | Retention Period |
|---|---|
| Cookies and online data we collect while you use our website, including Online Identifiers, Internet Activity, General location data | We delete or anonymize data concerning your use of our website within 5 years of collecting it |
| Data we collect in order to process and ship orders you place with us, including Name, Email address, Postal address, Telephone number, Online Identifiers, Purchases, Credit or debit card number, General location data | We keep personal information related to products and services you purchase for as long as the personal data is required for us to fulfill our contract with you, and for 8 years from your last purchase with us. We may keep data beyond this period in anonymized form. |
| Data we collect when you contact us for customer support and other inquiries, including Name, Email address, Postal address, Telephone number, Purchases, Credit or debit card number, Audio recordings | We keep customer feedback and correspondence with our customer service for up to 5 years to help us respond to any questions or complaints. We may keep data beyond this period in anonymized form. |
| Data we collect when you sign up for promotional and marketing communications, including Name, Email address, Online Identifiers, Internet Activity, General location data, Inferences created from other personal information collected | Where you have signed up to receive promotional and marketing communications from us, we will retain any data collected until you opt-out or request its deletion. We may keep data beyond this period in anonymized form. We will further retain a record of any opt-outs in order to prevent sending you future communications. |
| Data we collect when you review our products, answer surveys, or send feedback, including Name, Email address, Postal address, Telephone number, Purchases | We retain review, survey, and feedback data for up to 5 years following your last contact with us. We may keep data beyond this period in an anonymized form to help improve our products and services. |
| Data we collect in connection with privacy requests, including Name, Email address, Online Identifiers | We retain records related to privacy requests as long as necessary to comply with our legal obligations, and for a minimum of 24 months. |
| Data we collect for security purposes, including Email address, Online Identifiers | We retain security-related data as long as necessary to comply with our legal obligations and to maintain and improve our information security measures. |
Why we process your information
We process personal information for the following business and commercial purposes:
- Analyzing Data
- Conducting Surveys
- Delivering Targeted Ads
- Fulfilling Customer Orders
- Improving our Products & Services
- Internal Business Operations
- Meeting Compliance & Legal Requirements
- Operating Our Website or Mobile Apps
- Preventing Fraud
- Processing Payments
- Providing Customer Support
- Sending Promotional Communications
- Storing and Managing Data
- Tracking Purchases & Customer Data
We may disclose personal information about you for business and commercial purposes when you purchase our products or visit our website:
| Personal Information Category | Categories of Service Providers | Categories of Third Parties |
|---|---|---|
| Personal Identifiers | Accounting Contractors, Business Operations Tool, Collaboration & Productivity Tools, Commerce Software Tools, Customer Support Contractors, Customer Support Tools, Governance, Risk & Compliance Software, IT Contractors, IT Infrastructure Services, Order Fulfillment Contractors, Sales & Marketing Contractors, Sales & Marketing Tools, and Website Operations Tool | Ad Networks, Business Operations Tool, Commerce Software Tools, Cybersecurity Providers, Data Analytics Providers, Data Cooperative, Payment Processors, and Shipping Services |
| Internet Activity | Business Operations Tool, Commerce Software Tools, Customer Support Tools, IT Contractors, Sales & Marketing Tools, and Website Operations Tool | Ad Networks, Data Analytics Providers, and Data Cooperative |
| Commercial Information | Accounting Contractors, Business Operations Tool, Commerce Software Tools, Customer Support Contractors, Customer Support Tools, IT Contractors, IT Infrastructure Services, Sales & Marketing Contractors, Sales & Marketing Tools, and Website Operations Tool | Ad Networks, Business Operations Tool, Commerce Software Tools, Cybersecurity Providers, Data Cooperative, and Payment Processors |
| Financial Information | Accounting Contractors, Business Operations Tool, Commerce Software Tools, Customer Support Contractors, Customer Support Tools, IT Contractors, IT Infrastructure Services, Sales & Marketing Contractors, Sales & Marketing Tools, and Website Operations Tool | Business Operations Tool, Commerce Software Tools, Cybersecurity Providers, and Payment Processors |
| Location Information | Sales & Marketing Tools and Website Operations Tool | Ad Networks |
| Physical and Audio Data | Customer Support Contractors, Customer Support Tools, and Sales & Marketing Contractors | None |
| Inferences from Other Data | Website Operations Tool | Ad Networks |
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